7 Top Magento Trends to Watch in 2023

Magento is a powerful and versatile ecommerce platform that has been helping businesses sell their products online for over a decade. As with any technology, Magento is constantly evolving and adapting to changing trends and consumer preferences. In this article, we will explore 7 Top Magento trends to watch in 2023.

7 Top Magento Trends in 2023

1. Progressive Web Applications (PWA)

A Progressive Web Application (PWA) is a type of mobile app that is delivered through the web. PWAs combine the benefits of both native mobile apps and traditional web applications, offering users a fast, responsive, and engaging experience.

With the rise of mobile commerce, PWAs are becoming increasingly important for ecommerce businesses. PWAs are built using web technologies such as HTML, CSS, and JavaScript, which makes them more accessible and cost-effective than native mobile apps. PWAs also offer several benefits over traditional web applications, including offline functionality, push notifications, and the ability to be installed on the user’s home screen. You can also read benefits of magento pwa.

The demand for Magento PWA development services is likely to increase in 2023, as more ecommerce businesses recognize the benefits of this technology for their mobile customers. With the release of Magento PWA Studio, developers have a powerful set of tools at their disposal for building fast and engaging PWAs on the Magento platform. Whether you’re an ecommerce business looking to improve your mobile experience or a developer looking to offer Magento PWA development services, this is a trend worth watching in the coming year.

2. Headless Commerce

Headless Commerce is a new approach to ecommerce that decouples the frontend presentation layer from the backend commerce logic. With Headless Commerce, the ecommerce platform provides an API that can be used by any frontend application, such as a PWA, mobile app, or custom website.

One of the emerging Magento development trends in 2023 is Headless Commerce, which is gaining popularity among ecommerce businesses. With its benefits such as increased flexibility, faster development, and the ability to provide a personalized shopping experience across multiple channels, it is becoming a preferred choice over traditional ecommerce platforms. By decoupling the frontend from the backend, businesses can easily experiment with new frontend technologies and user experiences without disturbing the underlying commerce logic. Keep an eye on this trend if you’re looking to stay ahead in the world of Magento development.

Magento has already started to support Headless Commerce with the release of the Magento Commerce API. This API provides developers with a set of endpoints for managing products, orders, customers, and other ecommerce-related data.

3. Artificial Intelligence (AI) and Machine Learning (ML)

Artificial Intelligence (AI) and Machine Learning (ML) are two technologies that are becoming increasingly important for ecommerce businesses. AI and ML can be used to analyze large amounts of customer data, identify patterns and trends, and provide personalized recommendations and offers.

In 2023 and beyond, we expect to see more ecommerce businesses adopting AI and ML to improve the shopping experience for their customers. Magento has already started to support AI and ML with the release of the Magento AI-powered Product Recommendations extension, which uses machine learning algorithms to provide personalized product recommendations to customers.

4. Augmented Reality (AR) and Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) are two technologies that are transforming the way we shop online. AR and VR can be used to create immersive and interactive shopping experiences that allow customers to visualize products in their own environment.

In 2023 and beyond, we expect to see more ecommerce businesses adopting AR and VR to improve the shopping experience for their customers. Magento has already started to support AR and VR with the release of the Magento 2 AR and VR extension, which allows customers to visualize products in 3D using their smartphone or tablet.

5. Voice Commerce

Voice Commerce is a new trend that is emerging as more consumers start to use voice assistants such as Amazon Alexa and Google Assistant to make purchases online. Voice Commerce allows customers to place orders and make payments using their voice, without having to interact with a screen.

In 2023 and beyond, we expect to see more ecommerce businesses adopting Voice Commerce as a way to reach customers through new channels. Magento has already started to support Voice Commerce with the release of the Magento 2 Voice Assistant extension, which allows customers to place orders and manage their account using voice commands.

6. Social Commerce

Social Commerce is a trend that has been gaining momentum in recent years. Social Commerce refers to the use of social media platforms such as Facebook, Instagram, and Pinterest to sell products directly to consumers.

In 2023 and beyond, we expect to see more ecommerce businesses adopting Social Commerce as a way to reach new customers and increase sales. Magento has already started to support Social Commerce with the release of the Magento 2 Social Media Integration extension, which allows businesses to connect their Magento store with their social media accounts and sell products directly through social media platforms.

7. Sustainability and Green Ecommerce

Sustainability and Green Ecommerce are two trends that are becoming increasingly important for consumers. As consumers become more aware of the impact of their purchases on the environment, they are looking for businesses that prioritize sustainability and environmental responsibility.

In 2023 and beyond, we expect to see more ecommerce businesses adopting sustainable and environmentally friendly practices. Magento has already started to support sustainability and Green Ecommerce with the release of the Magento 2 Sustainability extension, which allows businesses to track and report on their sustainability efforts.

Conclusion

The ecommerce industry is constantly evolving and businesses need to stay on top of the latest trends and technologies to remain competitive. Magento is a powerful ecommerce platform that offers a wide range of features and capabilities to support businesses of all sizes. The top 7 Magento trends to watch out for in 2023 and beyond include Progressive Web Applications, Headless Commerce, Artificial Intelligence and Machine Learning, Augmented Reality and Virtual Reality, Voice Commerce, Social Commerce, and Sustainability and Green Ecommerce.

At Evrig Solutions, we understand the importance of staying ahead of the curve in the ecommerce industry. As a Magento extension development company, we are committed to providing businesses with the tools and resources they need to succeed. Our team of experts can help you integrate the latest trends and technologies into your ecommerce strategy, from building custom extensions to providing ongoing support and maintenance. Contact us today to learn more about how we can help your business thrive in the ever-changing ecommerce landscape.