From Legacy to Lightning-Fast: Powering eCommerce Evolution.
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Revamping India's top appliance brand’s online experience for speed, performance & scalability.
Page Speed Core Web Vitals
+70%
Customer Acquisition
+32%
Conversion Rate
+50%
Revenue Growth (YoY)
+46%
What our client say about us
I appreciate the exceptional work carried out by Evrig. Their strategic vision and planning laid the groundwork for a robust and scalable platform. The migration from open source to the cloud and the development of complex features showcased their technical process and turned ideas into functional and innovative realities. The professionalism and expertise demonstrated by Evrig have not only met but exceeded our expectations.
About Client
With over 50 years of pioneering expertise, IFB has continually set benchmarks in the Indian home appliance industry.
IFB is recognized across generations as a reliable name, known for quality, durability, and performance.
A widespread physical presence combined with a robust eCommerce ecosystem ensures nationwide accessibility and convenience.
Renowned for introducing industry-first features in washing machines, kitchen appliances, and industrial solutions tailored to Indian households.
Backed by an expansive service infrastructure, ensuring customer support in every corner of the country.
Focused on energy-efficient, ergonomic, and eco-friendly product innovations aligned with modern lifestyles.
- Open Source to Adobe Commerce Cloud Migration
- Adobe Commerce Version Upgrade
- Multi websites
- Hyvä Themes Development
- Tailored CRM and ERP Integration
- Adobe Campaign Implementation
- Adobe Target Implementation
- Custom Mobile App and REST API Implementation
Problem Statement
IFB’s existing eCommerce platform was aging — burdened with slow load times, limited scalability, and outdated architecture. The digital experience failed to reflect the scale and credibility of the IFB brand, especially during high-demand periods like festive sales or product launches.
Client Challenges
At the outset, IFB was facing multiple digital roadblocks that were holding back both performance and scalability. These challenges required not just surface-level fixes, but deep technical restructuring and strategic foresight. Our engagement uncovered the following key issues:
The existing website suffered from long load times and poor responsiveness, especially on mobile. This negatively impacted SEO rankings, customer retention, and overall user experience — ultimately affecting revenue.
The site was built on an outdated Magento setup with limited flexibility and no modular structure. This made it difficult to scale or roll out new features without breaking existing components.
During peak sales periods like festive seasons and flash sales, the site frequently experienced downtime or degraded performance, leading to lost revenue and customer trust.
There was limited or no proper sync with IFB’s ERP, CRM, and other essential business systems. As a result, manual interventions were required, causing operational inefficiencies and inconsistent data flow across departments.
The Role of Evrig
At Evrig, we don't just deliver code — we solve business problems. Partnering with a legacy giant like IFB meant going beyond surface-level fixes and building a future-ready digital foundation. Here’s how we made it happen:
Cutting-edge custom-built fulfillment system: IFB boasts over 500 physical stores and more than 3000 dealers. Upon receiving an order through the website, the fulfillment system locates the closest IFB point or dealer and dispatches the shipment from that location.
Integration with ERP: The ERP system contains essential master data. To facilitate smooth coordination, we’ve implemented a real-time synchronization mechanism between Magento and the ERP system, responding to different activities on the website.
Tailored CRM Integration: Our customized solution seamlessly integrates with legal processes, streamlining invoice generation for enhanced efficiency in legal transactions.
Zip Code-Based Pricing: This website incorporates a distinctive pricing structure that varies based on the zip code across India. The recent development of this feature adds complexity to the platform, allowing for more localized and tailored pricing.
Bajaj EMI Payment Gateway Development: Development and integration of Bajaj EMI payment gateway for flexible payment options
Create your own combo: Personalized product bundling feature, empowering users to create their unique combinations.
Warranty/AMC Purchase for Pre-purchased Products: Option for customers to purchase extended warranty or AMC for pre-purchased products.
- OTP Based Login
- Product Exchange Facilities
- WhatsApp Integration
- Dynamic Communication Messages
- KYC Feature for Purchased Products
- Recurring Orders for Essentials
- Abandoned Cart Integration with Middleware
- Mass Coupon Generation with Customer Details
- Channel-Specific Coupon Code Generation and Validation
We re-platformed IFB's eCommerce site to Magento 2, designing a modular architecture from the ground up. This allowed for seamless scalability, cleaner code, and faster deployment of new features
Every page, script, and asset was meticulously optimized to achieve high scores on Google Lighthouse. This not only enhanced user experience but also improved search visibility and engagement metrics.
We ensured deep two-way integrations with IFB’s ERP, CRM, and post-sale service platforms. This allowed for automated order syncing, service tracking, and accurate real-time inventory — significantly reducing manual
To support traffic surges and ensure maximum uptime, we implemented a resilient and scalable AWS hosting environment. This setup allowed for dynamic resource allocation and uninterrupted performance
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
Our partnership with IFB wasn't just about launching a new website — it was about unlocking new possibilities for growth, scalability, and experience-led commerce. From modernizing their tech stack to engineering performance at every touchpoint, we built an eCommerce infrastructure that is as powerful as the brand it represents. Today, IFB’s digital presence is faster, smarter, and more integrated than ever before — ready to serve millions of customers across India with ease and efficiency.
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