Core Web Vitals for Magento: Boost User Experience and SEO

Customer experience is crucial. When customers visit your online store, what they expect is a satisfying user experience, and that should be your top priority. If users get frustrated, they won’t return. Therefore, optimizing your website for user experience is key to long-term success in e-commerce. Core Web Vitals are part of Google’s ranking factors, and very few e-commerce stores can pass this test. While achieving better Core Web Vitals in Magento can be challenging, it is highly beneficial.

Let’s understand what Magento’s Core Web Vitals are:

Core Web Vitals are user experience signals that analyze and report your web page’s quality. Based on this, webmasters can evaluate their sites and get suggestions on areas for improvement to enhance user experience. In simple terms, they are a set of metrics that determine your site’s performance, speed, and visual stability. Each metric has specific parameters, and based on them, you can assess your site’s Core Web Vitals performance.

If you want to be visible in Google search rankings, you must work on improving Core Web Vitals.

Largest Contentful Paint (LCP):

LCP measures how long it takes for the largest content element (like images, large text blocks, or videos) on a web page to load. According to Google, an LCP of less than 2.5 seconds is considered good. Many Magento store owners face issues with large text, images, and slow server response times. To address this:

• Optimize Images: Compress images, switch to WebP, and use lazy loading for off-screen content.

First Input Delay (FID):

FID measures how quickly a site responds to a user’s first interaction (e.g., clicking a button or tapping a link). For a good experience, FID should be less than 100 milliseconds. In Magento, heavy JavaScript execution and excessive third-party extensions can slow down this process. To improve:
JavaScript Optimization: Defer or asynchronously load non-critical JavaScript and remove unused scripts.

• Extensions: Use AJAX or conditional loading for extensions to minimize delays.

Cumulative Layout Shift (CLS):

CLS measures the visual stability of a webpage. It tracks how much visual content on a page shifts as new content loads, leading to a poor user experience. Google recommends a CLS score of less than 0.1. Visual instability frustrates users, causing confusion and potentially leading to incorrect actions on the site. In Magento, layout shifts often occur due to unspecified image dimensions, late-loading web fonts, and dynamic content like pop-ups or ads. To prevent this:

• Set width/height attributes for images, ads, and embeds.
• Use font-display: swap and preload critical web fonts to avoid text reflow.

Struggling with Core Web Vitals and losing out on SEO rankings? Let Evrig help you optimize your Magento store for better user experience, faster load times, and higher search visibility.

Contact us today to improve your Core Web Vitals and give your customers the seamless experience they deserve!

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