DecksDirect
Country: United States
Industry: Building Materials
DecksDirect is a premier online retailer specialising
in deck-building materials, offering a wide range of
products including decking, railing, lighting, and
accessories. They are dedicated to providing top-
quality products and exceptional customer service
to both DIY enthusiasts and professional
contractors.
What we delivered
- Upgrade from Magento 1 to Magento 2
- Hyvä Themes Development
- Netsuite Integration
- Hubspot Integration
- Klaviyo Integration
- Pro User Facilities
- Laravel app for live order fulfillment by Warehouse Team
+ 25%
revenue
70%
page speed
+ 35%
conversion rate
+ 60%
increase audiance
Challenges
- DecksDirect was running on an outdated Magento 1 version, presenting a significant challenge to migrate to Magento 2 due to the high volume of customers, SKUs, and orders. The Evrig team expertly handled this complex migration, ensuring a seamless transition while maintaining all our critical data and functionality.
- The middle layer between NetSuite and Magento caused multiple issues with data transfer between the systems. One of the challenges to removing this layer and implementing a smoother integration using REST API resolved these issues, ensuring efficient and reliable data exchange between NetSuite and Magento.
- With multiple orders coming through daily via phone, DecksDirect needed an easy system for salespeople to place orders on behalf of customers. Implementing a streamlined solution significantly improved efficiency and accuracy, allowing sales staff to quickly and accurately process orders over the phone.
- Integrating Klaviyo for advanced email marketing and HubSpot for lead management and data syncing was crucial for effective marketing and sales efforts.
Solutions & Innovations
Magento 1 to Magento 2 Migration: Having been on Magento 1 for nearly six years, DeckDirect faced the imperative need for migration due to the end of support for M1 and the demand for additional enhancements on the website. The transition from Magento 1 to Magento 2 presented a significant challenge, given the intricate connections with multiple systems. Our team successfully navigated this complex migration, ensuring the seamless transfer of existing functionalities to an improved version within Magento 2.
Netsuite <> Magento Integration: Transitioning from the previous Odoo <> Magento <> Netsuite setup, we upgraded to a more
streamlined Magento <> Netsuite Integration. The core master data now resides within the Netsuite system, prompting the of a real-time synchronization between Magento and Netsuite.This dynamic integration responds to diverse activities on the website, ensuring a seamless and efficient data flow.
HubSpot CRM Integration: DecksDirect is seamlessly connected with the HubSpot CRM system through API integration. This
ensures smooth synchronization of customer information, product details, and quotes (deals) between the two systems, enhancing overall customer relationship management capabilities.
Warehouse Team Integration with Laravel App: Bridging Magento and Laravel systems through custom APIs, we’ve facilitated seamless communication for the Warehouse team. This integration enables the team to efficiently handle and update the status of daily orders. Additionally, any updates made by the Warehouse team are automatically communicated to both Magento and Netsuite through API connections.
Hyva Theme Integration: Implemented Hyva theme integration into the Magento website, focusing on performance
optimization, a sleek and minimalist design, and SEO-friendly attributes. The seamless integration ensures these enhancements without disrupting any existing functionalities.
Klaviyo Email Integration: Seamless integration of Klaviyo for all email transactions within Magento presented a challenge, especially in the creation of custom templates and their integration with Klaviyo. Despite the complexity, this integration ensures efficient email communication for enhanced marketing strategies.
Tailored Sales Representative Module: Introducing a custom sales representative module, we’ve empowered representatives to seamlessly place orders from the front end, catering to both customer needs and their own requirements.Additionally, sales representatives can track their sales journey through a dedicated dashboard.
Tailored Shipping Methods and Cut-Off Time: We’ve personalized the shipping methods to reflect specific delivery timelines—orders placed before 2 PM ensure next-day delivery, while those placed after 2 PM require 2 days for delivery. This cut-off time is adjustable through the admin panel. Additionally, we’ve integrated warehouse capacity data per working day, providing accurate estimations for the next-day or 2-day delivery based on available resources.
What our client say about us
Collaborating with the Evrig team has been and remains a fantastic experience for DecksDirect. They engage with more than just our development team, consistently working with our business and leadership teams to ensure they help us meet our business goals and objectives. Vijay, Sanjay, and their team genuinely care about our business.