The Functioning of B2B Business using Adobe Commerce (Magento)

May 1, 2023
Categories: Magento, Magento 2

The rising popularity of e-commerce is not limited to end customers as more and more B2B companies are interested in utilising online trading for their business. This is not surprising, given that B2B e-commerce sales have been experiencing continuous growth since 2014. One of the main advantages of having a web shop is that it allows manufacturers to establish stronger ties with their business customers compared to traditional analog sales or involving wholesalers. Therefore, when deciding to launch a web shop, the crucial question is which shop software is best suited for B2B use.

Shop system needs special B2B features

It is important to note that B2B business places different requirements on an e-commerce platform compared to B2C business. B2B business demands include more complex product catalogues, individual pricing, and special organisational structures and hierarchies that need to be accommodated on the platform. Therefore, the ideal shop software for B2B should have specific functionalities or a specialised version that caters to these demands. However, such specialised software typically offers less flexibility and incurs higher licence costs for companies.

Adobe Commerce (formerly Magento) offers a range of individualised B2B features with a high degree of customization. The basic shop system does not require the purchase of additional software for B2B processes. Companies that already have a licence for the basic version of Adobe Commerce can add individual modules from a range of supplementary B2B features based on their unique needs. Some of the B2B tools are built directly on the existing basic modules and are continually improved and optimised with every version update of Adobe Commerce.

Managing Permissions and Roles with Adobe Commerce

Adobe Commerce (formerly known as Magento) is a popular platform for building e-commerce websites, especially for B2B businesses. One of its key features is the ability to manage rights and roles, which can be extremely useful in a B2B setting. With the help of Adobe Commerce, companies can easily configure their employees’ individual access to the webshop by assigning roles that are associated with specific authorizations. This ensures that only authorised personnel have access to sensitive information or certain functions of the website, such as adding products to the cart or completing a purchase.

The flexibility of Adobe Commerce allows companies to customise their webshops according to their specific needs. Companies can define roles that map their corporate structures in a hierarchical form, making it easy to manage access and permissions for different departments or teams. Additionally, the platform offers a variety of extensions and plugins that can be used to further customise the website’s functionality. These extensions can be combined in clever ways to create a unique and tailored experience for business customers.

One example of how Adobe Commerce’s rights and roles feature can be implemented is by using the company user extension. This extension allows companies to configure their employees’ individual access to the webshop and assign them specific roles based on their position or department. For example, employees in the purchasing department may have different access rights than those in the sales department. This feature can also be useful for businesses with multiple locations, allowing them to assign different roles and access rights for each location.

Overview of B2B functionalities in Adobe Commerce (Magento)

Accounts with company

Simple sales to B2B partners with a large customer base and complex organisational structures
Defined customer responsibilities and permissions given by the company
Reduction of service requests through an overview of offers, credits, stocks, and returns
Increasing sales through the incorporation of several payment options, such as credit card, PayPal, or account purchase

Easy order acceptance

Effective price negotiating and control of invoice queries thanks to a modernised workflow
Increased sales thanks to a quick ordering process: customers may enter SKUs or upload CSV files, make order lists, or simply reorder previously placed orders.
Special service: Customers’ orders can be fulfilled or assisted
Providing tablets to the field personnel for in-person sales

outstanding experience with the shops

Easily customise pricing lists, promotions, and catalogues for particular consumer groups.
The use of the search feature, filter navigation, and automated up- and cross-sell possibilities has improved the client experience.
Reviews, ratings, zoomed-in images, thorough descriptions: Increased sales and fewer support requests are guaranteed by appealing and informative content.
Responsive design: appealing websites that work on smartphones and tablets for higher client satisfaction

Multichannel

A platform with increased efficiency and closer client proximity that works for both B2C and B2B
Building and maintaining websites with a single interface for various brands, divisions, channel partners, or accounts.

Support for numerous languages, currencies, and tax rates is a feature of internationalisation.

improved ordering and stock display processes

Real-time stock displays that are accurate across all sources and related systems
Automated business rules for less expensive administration and quicker delivery
Better management of orders across all order channels

hassle-free administration

Comprehensive APIs and ready-made add-ons that can be integrated with any backend system
All criteria are satisfied by a flexible, scalable, and contemporary Magento platform.
Dependable cloud integration so that businesses may concentrate on what’s important
More than 70 business intelligence protocols support corporate expansion.

Customizable order management in Adobe Commerce

Customizable order management in Adobe Commerce allows businesses to create their own unique workflows for managing orders, based on their specific needs and requirements. The order management system in Adobe Commerce offers a wide range of features that enable businesses to automate and streamline their order processes, reducing the risk of errors and saving time.

One key feature of the order management system in Adobe Commerce is the ability to define custom order statuses. Businesses can create and assign their own custom order statuses, enabling them to track the progress of each order through their unique workflow. For example, a business might have a custom order status for orders that have been paid but not yet shipped, or for orders that are waiting for approval from a manager.

Another feature of the order management system is the ability to customise the order grid. This allows businesses to easily filter and search for orders based on specific criteria, such as order status, customer name, or order date. The order grid can also be customised to display additional information about each order, such as the items ordered or the shipping address.

Conclusion

Magento 2 is an excellent choice for companies that require a custom eCommerce website. Evrig Solutions, with its Magento eCommerce development services, recognizes the platform’s benefits.

Magento 2 is highly user-friendly and offers a range of benefits, including responsive design, personalised catalogues, price lists, and promotions. Customers benefit from an improved shopping experience through the search function, filter navigation, and automated up- and cross-sell options. Magento 2 also has an efficient workflow for managing invoice inquiries, price negotiations, and order acceptance. Additionally, the platform supports multiple languages, currencies, and tax rates, making it an optimal solution for internationalisation.

With Magento 2, companies can enjoy reliable cloud integration, scalability, and flexibility. The platform also offers over 75 business intelligence protocols that fuel business growth. With Evrig Solutions’ Magento eCommerce development services, companies can ensure they have an exceptional eCommerce website that meets their specific needs.